We write content for our friends–and get tons of love for it, because this becomes the seeding point that translates to meaningful engagement–helping them to talk with their ever-growing markets better and more naturally.
Content that is always selling clients something, is plain outdated and shunned. Better, to educate your clients. Better to advise your friends, and let them choose where to buy the value.
Chances are, they will buy it from you.
Content marketing refers to every creative work that is made so that it can attract, captivate and engage a target audience. The objective of such content remains to achieve profitable customer engagement–whenever the client comes to.